SECRETARIES WEEK — DAY 3
“It’s Custom Tailored, Of Course”
“Printed on verso: “Our Custom Tailored suits – individually hand cut to your measurements – show the difference — Smartly Styled — Perfectly Fitted.
Hundreds of new Fall Fabrics have just arrived from the world’s finest Mills.
Expensive – Only in looks. Actually the cost is no more than better grade Ready-to-wear.
Yet we promise you the finest suit you ever owned!
SATISFACTION COMPLETELY GUARANEED”
I’ve taken this word for word from the back of the card—with capitalization and punctuation as it was printed! The mix of EN-dashes and EM-dashes makes me nuts! All of this publisher’s editors were out that day. In fact, there is no publisher name on the card and NO reference to any garment company. It’s just a generic postcard that any store can imprint with their information.
Here we have the classic strong, confident, well-traveled boss wearing the suit. The secretary in the background, armed with steno pad and pencil, establishes the relationship with the boss. Her dreamy-eyed gaze is directed at the level of the boss’s chest (that she might only ever see covered). She bites the eraser-end of her pencil. (I could have used this card for sexual innuendo theme week as well. Coming soon, btw.)
This postcard would have to be a vertical view to emphasize the contrast of the importance of boss to secretary. You will notice that the cards in my next 2 posts also show this boss/secretary relationship—one, another artist view; the other, from a photograph.